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Abstract
This study analyzes how Mariana, Minas Gerais, is portrayed as a tourist destination on the internet, focusing on the relationship between its public image and the Sustainable Development Goals (SDGs) 11 and 12. The research examined the top 50 publications in the "All" tab and the top 40 in the "Images" tab on Google between October and November 2024, identifying themes such as historical heritage and the impacts of the 2015 disaster caused by the Fundão dam collapse. Most publications highlight the city's built heritage, but many associate the municipality with the environmental tragedy, undermining its touristic appeal. Although Mariana offers a variety of tourist attractions, such as cultural events, waterfalls, and trails, the predominance of negative narratives, especially in November, reflects the challenges in diversifying and expanding public perception of the destination. The article proposes strategies to enhance the production of positive content, aligning tourism promotion with the SDGs to mitigate social and environmental impacts and strengthen the local tourism identity.
References
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Copyright (c) 2026 Águeda Maria Gomes dos Anjos, Solano de Souza Braga, Thays Regina Rodrigues Pinho, Simone Cristina Putrick (Author)